Cox's Bazar (Bengali: কক্সবাজার জেলা, Cox's Bazar Jela also Cox's Bazar Zila) is a district in the Chittagong Division of Bangladesh. It is named after Cox's Bazar town. It is located 150 kilometers (93 mi) south of Chittagong. Cox's Bazar is also known by the name Panowa ("yellow flower"). Another old name was Palongkee. The modern Cox's Bazar derives its name from Captain Hiram Cox (died 1798), an army officer who served in British India. It is one of the fishing ports of Bangladesh. At Cox's Bazar is one of the world's longest natural sea beaches (120 kilometers (75 mi) long including mud flats).